Five Tips to Enhance Your Company’s Value Proposition by Defining Your Core Values
Are your core values clear to your team? How about prospective employees? “Too many companies neglect to practice or even define their core values,” writes Karen Rice, HR VP at Slickdeals. She warns that if you don’t clearly define what you stand for—in your materials and with your team—then they essentially get defined for you and not always as you would like.
Your value proposition is what sets your organization apart from the rest. It is the main reason customers buy from you (and not your competitors). Since you’ll use your value proposition for all your sales and marketing materials, it’s worth the investment of time and energy now.
Read “Five Tips to Enhance Your Company’s Value Proposition by Defining Your Core Values” to learn straightforward tips on defining your core values, so you create or update your value proposition accordingly.