Still marketing based on traditional demographic information? “We live in a post-demographic world,” writes Kian Bakhtiari, “where patterns of behavior can no longer be predicted by age alone.” Instead, Bakhtiari, who writes about marketing with a Gen-Z and Millennial lens, says marketers need to understand tribes, which are created and fueled by a shared mindset. People’s attitudes, behaviors, and needs are the new demographics. You’ll have a deeper understanding by reading the complete article: “Stop Marketing to Millennials or Gen-Z and Start Marketing to Tribes.”
Are your core values clear to your team? How about prospective employees? “Too many companies neglect to practice or even define their core values,” writes Karen Rice, HR VP at Slickdeals. She warns that if you don’t clearly define what you stand for—in your materials and with your team—then they essentially get defined for you and not always as you would like.
Your value proposition is what sets your organization apart from the rest. It is the main reason customers buy from you (and not your competitors). Since you’ll use your value proposition for all your sales and marketing materials, it’s worth the investment of time and energy now.
Read “Five Tips to Enhance Your Company’s Value Proposition by Defining Your Core Values” to learn straightforward tips on defining your core values, so you create or update your value proposition accordingly.
It’s true. We expect a lot from our devices and the internet. Capabilities, connectivity—we know that practically anything we can think of is out there, cloud-based, ready for us to use and enjoy. This demand is why the network must continue to be quick to adapt. Steve Alexander sums up key requirements in his Forbes article, “The Network in 2020: Faster, Closer, Smarter” where he states that user experiences and interconnectedness will elevate to new levels. Users demand it. Connect with Infochola Solutions Pte Ltd for more thoughtful articles.
A company’s core values set the tone for everything: employee interactions and meetings, written materials, website and social platforms, customer service…the list doesn’t end. This is why it’s crucial that you talk about the core principles that define your company—if you don’t talk about them, it likely means you’re not comfortable with them. Team members need to know what their company stands for. To stay current with thought leadership topics, subscribe to Infochola Solutions Pte Ltd today!